And just like that, the term “cinemagraph” was born. Without an adequate term to describe these creative images, the fashion photographers decided to coin a new phrase. It was then that a pair of fashion photographers - Jamie Beck and Kevin Burg - began crafting and sharing a series of moving photos, which spurred a great deal of curiosity and interest from the fashion community and the media. Many attribute the dawn of the cinemagraph medium to Fashion Week 2011 in New York City. You can save your cinemagraph as a GIF, but we wouldn’t recommend it.ĭon’t believe me? We wrote a whole article about it. Cinemagraphs are a medium, much like photography and video. While they both contain a loop, a GIF is a low-quality file format that dates back to the early 80s.
These sound just like animated GIFs - well, they aren’t. This makes them a popular choice for advertisers trying to capture and hold their audience’s attention. Since cinemagraphs are photos in disguise, they surprise the viewer when they come to life with hints of motion. The motion highlights a few seconds from the video, blending it seamlessly into the still photo.
They contain subtle motion that plays in a short, never-ending loop, while the rest of the image remains still. Often described as Harry Potter-like moving images, cinemagraphs are a magical hybrid of photography and video. Whatever your reason, this post should give you some clarity about this fast-growing new medium, and why the cinemagraph has taken its rightful place alongside photography and video. Or, maybe you’ve been creating these living photos for a while, but have a hard time explaining them to your clients.
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Maybe you just stumbled upon cinemagraphs you want to figure out what they are, and how to use them as a part of your business.
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But, what exactly is a cinemagraph?Ĭinemagraph created using Flixel Cinemagraph Pro by Philipp Frank Not quite a photo, not quite a video, they trick the mind into thinking it’s seeing something magical. They capture and hold our attention with their alluring quality.
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